Market Identification and Sizing

Identify your market so that you will know what is your customer and market needs.

Archetypes they basically one is the end user. The end user is the person who will actually use the product or services that you are planning to do. End user are actually the people will interact with your influencers those are people who will actually influence your buyers or end users and they are open external and then we include people like what we call trend setters. We also have recommenders they can be the people who cannot make or break the opinions. Total Addressable Market entirety of the market for your product. Everyone worldwide that could buy your product. Service Addressable Market the market you can acquire with your product and Service Obtainable Market is the portion of the market that you can garner or get to use your product. What is the realistic market share that your company can garner at six months, 1,2,3 years after launch.

It is obvious that by using market sizing, we may determine prospective sales, estimate product demand, and create a marketing plan based on facts.